MOORESVILLE, N.C. (May 23, 2014) – Hillman Racing today announced that CRC Automotive will be the primary sponsor of the No. 40 CRC BRAKLEEN Chevrolet SS under the lights at Charlotte Motor Speedway for the Memorial Day weekend Coca-Cola 600. With a patriotic backdrop to the Hillman Racing entry, CRC will promote its industry-leading CRC Brakleen® Brake Parts Cleaner on the Sprint Cup Series entry driven by Landon Cassill in the network primetime race.
“I can’t thank CRC enough for coming on board for this weekend’s race at Charlotte Motor Speedway. Besides the special stars-and-stripes paint scheme honoring those that have served our country, this race is one of the sport’s crown jewels because it’s the longest race of the year and you’re racing in front of family, friends and the team personnel that might only make it to one or two races a year,” said Cassill, who posted a Sprint Cup Series career-best 11th-place finish at Talladega Superspeedway earlier this month. “Over the course of four days of preparation and 600 miles of rigorous racing at Charlotte, I can only imagine how much CRC Brakleen® the guys will use prepping the car, and I’m glad we’ve got our arsenal of CRC products to help us get us to the finish line on Sunday night.”
The NASCAR Sprint Cup Series Coca-Cola 600 will be broadcast live on FOX in primetime from Charlotte Motor Speedway on Sunday, May 25, with pre-race coverage beginning at 5:30 p.m. EDT.
About CRC Automotive:
Beginning in 1971 with industry leader Brakleen®, the original aerosol brake parts cleaner, CRC has earned its reputation as “The Brake Experts”. Brakleen® was the very first product of its kind, and for 40 years, thousands of technicians and DIYers have relied on Brakleen® and CRC products for fast and effective service solutions. CRC’s broad automotive product offering includes specialty chemicals for these major service categories: brakes, electrical system, fuel system, engine, cooling system, transmission and drive train, and power steering system. CRC also supplies general purpose lubricants and penetrants, cleaners and degreasers, corrosion protectants, tools and shop supplies, and appearance products.